The Take-Ogre
Art Direction | Copywriting | Brand Activation
BRAND
Shrek Franchise
YEAR
2024
TEAM
Maria Aliaga, Robyn Sackett, Connor Friel, & Mel Nyquist
Create an omnichannel brand campaign that is both integrated and interactive while leveraging contagious elements.
ASK
By creating a full fledged campaign for Shrek’s upcoming 25th Anniversary, we will be tapping into a wide target audience.
Insights:
Shrek & SpongeBob raves have gained traction on social media due to the nostalgia & emotional connection people have to these franchises.
Shrek memes have become integral to internet culture and there are constantly new ones being created as time goes on - this gives an opportunity for this campaign to become contagious & stick!
GOAL
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Canva, Midjourney, ChatGPT
TECHNOLOGY
Pre-Launch
1st Post Caption:
Shrek & Fiona have a very special announcement to make! Stay tuned for the big ogre reveal! #Shrek25 #ShrekFest #BigSurprise 💚 👑 🐴
2nd Post Caption:
Prince Charming thought he was the fairest of them all, but it’s really all about the ogres this time! Ready to dive back into Far Far Away? 🧅 👑 Visit shrekfest.com for tickets and details! #Shrek25 #ShrekFest #SurprisePrince
Shrek x Heinz Frankenfood
A Special Shrek Snapchat filter connecting fans with the beloved Mirror character to discover their perfect match from the Shrek universe. Some users will be matched with a mystery character, teasing a new addition in the upcoming movie. Those with a mystery match will get an exclusive reveal video once the movie is released, building excitement and keeping fans engaged.
Launch
This exclusive poster will be given to those attending Shrek Fest as a way to connect & give the fans back a special gift for being loyal fans.
The Shrek Swamp Stump Popcorn Bucket is a whimsical, AR-capable collectible designed on Shrek’s iconic swamp. Shrek himself stands proudly on top of the stump, animated through augmented reality to either shout at "trespassers" or share a sweet moment with Fiona. This bucket comes with a serving of special green swamp popcorn.
Post Launch
