THE WHINY BABY MIXER
Prototyping | Graphic Design | Motion Graphics
BRAND
Whiny Baby
YEAR
2024
Create a brand experience while taking into account an unmet need that the brand’s audience possesses.
ASK
GOAL
The goal of this campaign was to address Gen Z’s unmet need of community and friendship through the Whiny Baby Mixer. By leveraging multiple touchpoints—discovery on Instagram to seamlessly finding the sign-up page— Whiny Baby will be able to drive new customer acquisition while enhancing the experience of their current audience.
Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Figma, Midjourney
TECHNOLOGY
Whiny Baby Pop-Up Brand Experience
