PowerUp by Alani Nu
Visual Identity | UI/UX Design | Prototype
BRAND
YEAR
Alani Nu
2024
Add or redesign a gamification aspect to an existing brand that fits well with the target audience.
ASK
Gamifying the rewards program in an exciting, hands-on way by creating an app called “PowerUp by Alani.” This app would be used to track workouts paired with Alani products. This would keep the brand consistent while adding value to their customer base and retaining loyalty. The tracker would also add a competition element by showcasing leaderboards and challenges that other Alani customers will be able to take part of.
GOAL
TECHNOLOGY
Adobe Photoshop, Adobe Illustrator, Midjourney, ChatGPT, Canva
Visual Identity
Avatars
Power Bar System
Workout Tracker + Restock
Virtual Trophies
Motivational Push Notifs
