Sweeten the Spark
Production Design | Graphic Design | Video Editor
BRAND
YEAR
Gisou
2024
Maria Aliaga, Sophie Murray, Bianca Laurita, Meg Filar, Gabbi Studier
TEAM
Create a 60-second innovative brand film and accompanying serialized social content. The brand film should not only capture the brand’s essence but also build its authority using serialized content to engage audiences across different channels. Leverage new technologies and creative workflows to produce an immersive and compelling narrative. The film will be developed in stages to drive innovation throughout the creative process.
ASK
Gisou presents “Sweeten the Spark: It Starts With A Scent,” a campaign highlighting the transformative power of Gisou’s Honey Infused Hair Perfume. The 60-second brand film and accompanying serialized content explore how scent sparks connection, blending fantasy and reality to create lasting impressions. Targeting adventure-seeking hopeless romantics, the campaign uses playful storytelling to resonate with an audience that values authenticity and immersive storytelling.
GOAL
TECHNOLOGY
Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Midjourney, Runway, Artlist
Case Study Video by Maria Aliaga
Final Video
Credits:
Director: Bianca Laurita
Writer: Sophie Murray & Bianca Laurita
Talent 1: Finnlay Sanders
Talent 2: Mae Addis
Director of Photography: Osiris Franklin
Cinematographer: Jeffrey Townsell
Production Designer: Maria Aliaga
Set Designer: Gabbi Studier
Editor: Jenna Wing
First Assistant Director: Meg Filar
Script Supervisor: Sophie Murray
Campaign Photographer: Jackie Shears
Film Photographer: Shan Lynch
Makeup Artist: Maddie Morino
BTS Videography: Mikayla Metcalf
Special Thanks: Professor Oscar Betancur (SCAD)
The Campaign
