A24 is an independent film and television production and distribution company, renowned for its unique approach to entertainment. Beyond films, A24 has successfully ventured into publishing, music, and collectibles, establishing itself as a true innovator in the industry. The brand is celebrated for its out-of-the-norm movies, appealing to audiences seeking fresh and alternative entertainment experiences.

I developed a marketing campaign aimed at broadening A24's brand recognition among general audiences. Drawing inspiration from A24’s reputation for unconventional storytelling, I devised a strategy to expand their marketing efforts through similarly unconventional methods. The goal was to create a large-scale public stunt that would trigger the average consumer's recall process, effectively jump-starting the brand recognition process and making A24 a household name. This project focused on leveraging the brand's unique identity to resonate with a wider audience while staying true to its innovative spirit.

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