BOTANICAL VODKA SPRITZ REVAMP
Graphic Design | Web Design | Motion Graphics
BRAND
Ketel One
YEAR
2023
Ketel One is a premium, family-made vodka with a rich history. Known for its diverse offerings, including flavored vodkas, botanicals, ready-to-serve cocktails, and spritzes. Ketel One has strategically separated its regular vodka line from its Botanical line on Instagram to target a specific audience.
Recognizing the brand’s goal to differentiate this line from their regular vodka offerings, I focused on following those flowery visual elements that resonates with a younger, more feminine audience. Solely focusing on the Botanical line, I designed a visually appealing website, an engaging carousel, and a motion-graphics-heavy sponsored story. Each of these elements was crafted to enhance the brand’s appeal while staying consistent with Ketel One’s overall branding goals.
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