EXCLUSIVELY LYRE’S
Art Direction | Graphic Design | Motion Graphics
BRAND
Lyre’s
YEAR
2024
TEAM
Maria Aliaga, Robyn Sackett, Connor Friel
Create an omnichannel brand campaign that is both integrated and interactive while leveraging contagious elements.
ASK
GOAL
Lyre’s Non-Alcoholic Spirits wants to introduce their products to the world through the rebellious lens of the prohibition era. With their extensive range of non-alcoholic spirits, there’s a drink for everyone & Lyre’s understands the ritual of having a drink whether that’s with friends or at a bar. With this concept, Lyre’s will explore a new way to normalize non-alcoholic options in an exclusive exciting way, so much so that everyone will want in, even the regular partakers.
Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Midjourney, ChatGPT, Runway, Suno, ElevenLabs
TECHNOLOGY
Video Teaser Campaign
15 Second - Full Teaser
5 Second - Short Teaser
5 Second - Short Teaser with CTA
AR Speakeasy
Curated Limited Edition Items
The Speakeasy Experience
Cocktail Kit Product Design
Podcast Post-Campaign Launch
