THE IKEA SUSTAINABILITY PLAN
Creative Strategy | Brand Activation | Graphic Design
BRAND
YEAR
IKEA
2024
Create a campaign with three main touchpoints.
ASK
Reach out to IKEA’s emerging Gen Z audience that both values sustainability and are currently starting their adult lives by moving to their own place for the first time. IKEA wants to bring awareness to the affordable and sustainable furniture they offer through their “As-Is” program by re-imagining the thrifting experience that Gen Z loves.
GOAL
Adobe Photoshop, Adobe Illustrator, Midjourney
TECHNOLOGY
Pop-Up “Thrift Store” by IKEA
