Digital Marketing Intern
Pronghorn is a Diageo-backed spirits accelerator supporting emerging beverage brands. During my internship, I supported social media content across the board: filming BTS footage for various marketing initiatives, designing reel covers and individual post layouts in Canva, writing captions, and scheduling content through Rella to ensure everything posted correctly across platforms.
The Approach
Contributed to team-driven internal content, taking on different levels of ownership depending on the project, from leading the full creative process to supporting larger productions with filming.
Recent Content
Summer Interns Takeover Moment
Type: Trend-Based Content
Purpose: Internal culture, brand storytelling
Filmed by Maria Aliaga
A team take on the viral "Shabang" trend: filmed during intern lunch, with each person's drink cut into the video's fast-paced transition beats, timed to match the trend's signature poses.
National Intern Day Video
Type: Process/Storytelling
Purpose: Internal culture, brand storytelling
Full creative process, filming, and editing, by Maria Aliaga
A split-screen, three-way collage showing a day in the life of interns across different fields and host companies, capturing what everyone was doing at the same moments throughout their day.
Dapping Up 10/10's Behind the Scenes
Type: Behind-the-Scenes/Process
Purpose: Brand storytelling
BTS footage by Maria Aliaga · Final piece produced by Pronghorn
BTS look at visiting all ten businesses surprised with a bottle from one of Pronghorn's portfolio brands, as the lead content creator interviewed and connected with each owner on camera.
Pronghorn (@pronghorn.co)