CUPL
Social Media | Content Creation | Short-Form Video
ASK
Create social-first short-form video content for a dating and relationship app, combining trend research, platform strategy, and relatable storytelling to drive brand awareness and engagement across TikTok and Instagram.
GOAL
Grow Cupl's social presence and app awareness among couples through relatable, platform-native short-form video content. Content focused on driving engagement, retention, and community building among existing and new couples.
BRAND
cupl
TECHNOLOGY
CapCut, Premiere Pro, Instagram, TikTok
TREND-DRIVEN RELATABLE CONTENT
13k+ Views across TikTok & Instagram
UGC-STYLE PRODUCT FEATURE
Current Content Strategy (In Production)
TALKING HEAD - COMMUNITY ENGAGEMENT
Proposed Series - Upcoming Content
RESULTS
500-1,000 Average Views Per Video
Top-Performing Content Reached 20K+ Views