Type: Skit
Purpose: Build community/relatability


Trending audio + a 'moving in' bit about my things slowly taking over his space.


📊 577 likes · 12.7K views

Cupl (@cupl)

Social Media Growth Marketing Intern

An AI-powered app built to help couples strengthen their relationships — offering personalized advice through conversational check-ins, prompting shared and individual tasks, and doubling as a digital scrapbook for relationship memories. Content below reflects four months of independent growth strategy, content creation, and copywriting, self-directed based on prior social media experience.

The Approach

  • Created trend-driven content: skits, meme and audio-based videos, talking-style Q&As, polls, and app demos

  • Wrote captions for every post

  • Ran my own social listening to track trending audios and relationship conversations, shaping a content strategy that consistently outperformed expectations

  • Published 3–5 videos a week

@cupl.io

fun dates > fancy dates

♬ blue sunday - L ʚĭɞ

Type: Skit
Purpose: Trend participation · Build community/relatability


A Valentine's Day nod — trending "Blue Sunday" audio over a POV of splitting date-planning duties, ending on him putting together a picnic.


📊 34 likes · 833 views · 6 shares

Type: Talking/Q&A
Purpose: Relationship education · Drive engagement


A 'be honest' hook on whether people tell the truth about meeting on dating apps.


📊 6 likes · 1.3K views · 6 comments

Type: Trend/Audio-based
Purpose: Trend participation · Drive engagement


Lip-syncing a trending audio while trying to pull my boyfriend's attention from his game.


📊 6,087 likes · 75.3K views · 4 comments

@cupl.io

One of my favorite things about cupl is being able to keep all of our memories in one place! No more digging through camera rolls trying to find that one video from three months ago 🥰

♬ som original - andromeda

Type: App Demo
Purpose: Product awareness


A FaceTime hook leading into a screen-recording demo of using Cupl as a virtual scrapbook for shared memories.


📊 1 like · 375 views· 1 comment

Cupl is currently inactive, but this page reflects four months of independent growth strategy, content creation, and copywriting — a small sample from a much larger body of work across both platforms.

@cupl.io

Having a pet is a huge responsibility… my partner and I learned that the hard way

♬ original sound - cupl

Type: Talking/Q&A
Purpose: Relationship education · Drive engagement


An "unpopular opinion" hook on why you shouldn't get a pet with a partner unless you're sure they're the one — comparing the commitment to having a child.


📊 23 likes · 952 views · 4 comments · 3 shares