Social Strategy & Content Management
A social strategy and content refresh for @barnabyhammy, a potbelly pig account: built as a full case study in growing a niche personal brand from the ground up. Strategy rolled out below, with content and results updated as the account grows.
The Audit
111 Posts · 209 Followers · 116 Following
Starting point before the strategy refresh: inconsistent posting, no content system, outdated bio.
The Strategy
The goal: Build a voice.
Barnaby's content blends comedic, highly shareable moments with genuine informative content about pigs, rather than keeping "cute" and "educational" in separate lanes.
Recent Content
Coming soon :)
Barnaby Hammy (@barnabyhammy)